To decode the invisibility, simply understand what is not understood.
"In a world where signals are interpreted over breakfast, the Rosetta Signalwave toast can only predict your next butter move."
"Rumor has it that decoding the Rosetta Signalwave will unlock the secrets of the universe's most ironic corporate email signature."
The binary above is not what you think it is. Or perhaps it is, but only if you don't think about it too much.
"They say if you listen closely to the Rosetta Signalwave, you can hear the sound of one wave clapping in code."